Typical conventions within different genres of music

Rock Music Videos

A typical rock music video contains many traits such as dark and grungy settings/colourization. Rock music videos also tend to express the real emotion they are singing about using close ups. Also, a lot of them are performance based videos with the band playing the heavy instruments to enhance the music.

Bon Jovi- "Superman Tonight"

Pop Music Videos

Pop Music generally tends to be very 'happy' and bright with their uses of colours as well as positive mise en scene surrounding the artist. They usually include a performance, as well as a narrative running along side. The costumes and choice of make up are usually also desirable to the public in some way.

Same Difference- "We R One"

Indie Music Videos

The conventions in an indie music video tend to be very similar of that in a rock video in the sense that they usually consist mainly of the artist/band playing instruments. The colouring of indie videos give usually a dark and mysterious feel to the video. There is also a lot of the time a narrative of some kind which usually contains more unique settings such as open and deserted streets or large empty rooms.

Adele- "Set Fire To The Rain"

Dance Music Videos

Within the category of dance videos, women are heavily objectified as they almost always are not wearing much! All the females usually look glamorous, and the setting is almost always a club or a party of some kind. A lot of the time, they use dance routines very much like pop videos, but more sexualised.

The Wanted- "Glad You Came"

R'n'B Music Videos

R'n'B videos have usually contain some kind of love story, and particularly usually a break-up or argument. There are also a lot of dance routines with women in revealing clothing like in dance music videos. R'n'B also contains a lot of expression of money, especially with more Hip-Hop styles with the 'Gangster' and 'Bling' style.

Pussycat Dolls Ft. Will.I.Am- "Beep"