Beginning the Editing Process!

To edit my music video, I have decided to use Premiere Pro. This is the editing software that we have access to at school and is also very highly rated. My other option was Imovie, an Apple mac program which I have on my Mac, however I definitely feel that Premiere Pro is much more accessible and in depth.

I have now filmed as much footage as I need, my next job is to Edit, Edit, Edit! Firstly I had to upload all the footage onto the computer. This took AGES! Half an hour later, I began to review my footage In Premiere and began to cut small pieces of footage up into the music video!

I will continue Editing after half term!

Final Shoot!

Outcome
FILMING FINISHED! After this last brief session of filming, I have finally finished. The actual shoot went well as the basic styled shots I wanted to do allowed us to quickly finish the filming. The shots I had in mind were all completed such as head to toe pans, and links to the lyrics such as eye closeups.

Things went well

• The way I lighted the frame I particularly loved. It gave the light either side of George which backlighted him slightly which worked really well!

Things to improve

• Again, Slightly more direction in what I wanted could of helped, however it did work well anyway!

The lighting set up

The slightly interesting lighting arrangement!

One of the light

The reflector again!

The way the lighting effect looked with George!

Fifth shoot preparation

Friday 21st October

9.00am-9.40am (After School session) (40 Minutes)

Description:
This shoot is aimed at filming George. The shots don't have to be very long, I just need several pans of George as the male character to which she is referring to.

Location:
For this shoot, my location is going to be in our school Photography studio like the first shoot of Alice. This has no specific meaning, it just has good lighting and a good plain backdrop.

Pre-Preparation:

The lighting has all been set up again in a slightly different way, however still giving the desired effect of no shadows! The three point lighting is a technique that i have used again.

People Needed:

For this shoot, I need George, and obviously myself to film George miming/acting.

Physical Resources Needed:

•Video Camera- For actually filming the scene in which Alice is going to act out for me.

 •Digital Camera (Photographs)- This is for mainly evidence, but I am also going to photograph for my magazine article and Digipak.

 •Iphone- This is to Play the music for Alice to mime to primarily, but the device is also very useful as it is easy to jump to parts of the song.

Costume Needed:

 I'm not too bothered about what George is wearing as it won't matter to much as his feature is only going to be short.

Outcome:

After this shoot, I would like to have completely finished filming! Obviously I will have to review all of the footage to see if it is all high enough quality, but providing it is, I should be okay to start Editing!

Fourth Shoot

Outcome
Todays shoot went very well! As this is the last shoot with Alice, we were both very clued up on what to do, and the whole filming session went very smoothly. we Began with some reflection dancing with the large mirrors and then some windowsill which I felt were working very well!

Things went well

• I love the windowsill scenes, especially playing with focus and almost creating a Bokeh effect!
• The setting also did turn out to be perfect for the style I was aiming for, even if it wasn't planned!

Things to improve

• Some more preparation for actual dance moves was a problem again, but just ment it took slightly more time.

Preparing for Shoot 4

Thursday 19th October

11.10pm-12.00pm (Free Period) (50 Minutes)

Description:
After the last mix up of locations, it was time to put it right by filming the last scene (the dance studio) with the sparkly dress. Although this was the scene I was now worried about due to the sudden change of plan, I do actually think it looks quite effective. I am also aware that I still need to film george however that isn't worrying as George has confirmed he definitely will be able to film on friday!

Location:
For this shoot, my location is going to be in our school dance studio. The dance studio is the last scene i need to film Alice in before i have my four scenes of Alice in different costume!

Pre-Preparation:
before filming this scene, I made sure that the studio was definitely available by booking ages in advance. This gave me no worries when coming to film as it will be free for us to use.

People Needed:

Again, the only people needed for this shoot is going to be Me,To film and direct the shoot, and Alice, to Act and mime within the music video. Although an extra person for helping with general parts could help more, the resource was not available, however this shouldn't affect the running of the shoot.

Physical Resources Needed:

•Video Camera- For actually filming the scene in which Alice is going to act out for me.

 •Digital Camera (Photographs)- This is for mainly evidence, but I am also going to photograph for my magazine article and Digipak.

 •Iphone- This is to Play the music for Alice to mime to primarily, but the device is also very useful as it is easy to jump to parts of the song.

Costume Needed:

 •Sparkly Dress

 •Bangles

 •Gold Necklace

 •Hooped Earrings

Outcome:

After this shoot, I would expect that I have fully filmed Alice in this location to the maximum potential. This will include solid footage and some shorter clips of Alice!

Shoot 3!

Outcome
Today, Alice and I planned to film my Dance studio scene with Alice dancing to a choreographed styled dance. The actual filming went very well however we had a major problem with the location as the location we had chosen was already in use when we came to film there! However, the Show must go on, and I decided to re-arrange my scenes. The last two scenes I had to film with Alice were the Dance studio, and the Drama studio. This gave me the idea of going to the Drama studio to see if it was free. It was free, however we did not bring the right outfit for Alice to wear in that scene. As time was running out, I changed my mind to set the Dance scene in the Drama studio. Although at first I wasn't happy with the set up, after reviewing the style I was aiming for (Grungy, slightly 'Gangster' look), the drama studio definitely reenforced this!

Things went well

• The actual filming went very well and I hope I have filmed some good footage to include in my video.
• The setting also did turn out to be perfect for the style I was aiming for, even if it wasn't planned!

Things to improve

• The initial booking of the dance studio definitely needed to be done as this was my first problem I encountered.
• The planning of the dance moves could of done with some more work before the actual shoot.

As we were already behind in filming because we decided to change scene, I didn't manage to get any photographs for possible Digipak covers, however here is a few screen shots of Alice in the Drama studio from footage I filmed!

Although I also planned to film George today, He was unavailable. This did not matter to much as I can film him on friday for the same period of time!

Preparation for shoot 3

Wednesday 19th October

3.20pm-4.10pm (After School session) (50 Minutes)

Description:
For this shoot, I plan to complete the 'Dance routine/Dance studio' scene. I would like to film Alice dancing in the studio which will feature in my music video introduction. The scene required the baggy hoodie and harem pants (Inspired by Ciara). I would like to plan as much of the dance before filming as possible as well as ensuring the location is to be available.

Location:
For this shoot, my location is going to be in our school dance studio.

Pre-Preparation:
before filming this scene, Alice and I spent some time looking over Ciara's Dance choreography and styling it similarly to our dance moves. Although they are not exactly the same, it still gave us some very good ideas of what to include. As for the location, we are filming after school so the studio should be empty.

People Needed:

Again, the only people needed for this shoot is going to be Me,To film and direct the shoot, and Alice, to Act and mime within the music video. Although an extra person for helping with general parts could help more, the resource was not available, however this shouldn't affect the running of the shoot.

Physical Resources Needed:

•Video Camera- For actually filming the scene in which Alice is going to act out for me.

 •Digital Camera (Photographs)- This is for mainly evidence, but I am also going to photograph for my magazine article and Digipak.

 •Iphone- This is to Play the music for Alice to mime to primarily, but the device is also very useful as it is easy to jump to parts of the song.

Costume Needed:

 •Baggy Hoodie

 •Harem Pants

 •Gold Necklace

 •Hooped Earrings

Outcome:

After this shoot, I plan to have thoroughly explored the scene and fully filmed the scene to the maximum potential with a various amount of shots. I again haven't set myself an actual target for how much footage I hope to gain, however the 50 minute session with preparation before the shoot should allow us a good amount of time to film good quality footage.

First attempt of Editing a CD Cover

After my first photoshoot where I managed to take a series of photographs which I could use for my Digipak, I decided that I could attempt to edit my one of my photos to see how it could turn out.

This is the Photo I am experimenting with.

Firstly I zoomed into the eye to edit it closely.

Using the burn and dodge tool, I made the whites of Alice's
Eye much more white, as well as the 'Glisten' in the pupil.

I then highlighted the eye with the magic wand tool. I Then
wanted to make the blue in Alice's eye more vibrant.

Using Hue/Saturation, I Added saturation making the
blue stand out more.

The Eye finished!

I then highlighted around Alice using the Magic wand tool
again and copied and pasted her as a layer.

I could then make the background black and white, leaving
Alice in colour which looks very good in my opinion!

I Then closely cropped the image to leave half of her face.
I think this looks really effective as well!

As I haven't decided a name for my artist, Just to experiment
with typography, I used the phrase 'NAME'.  I also found a
pretty basic font.

I then Rotated the text to go down the side of the frame.

This is the result of my CD cover experiment!

Although this CD cover is very basic and not exactly how I want to do my real Digipak, I'm glad I experimented with RnB looks for my Digipak!

Second Shoot!

Outcome
Today, Alice and I went to the local park with Alice to film another of my scenes for my music video. The filming went overall very well however due to the fact that the park is local, it was very hard to get concentrated footage without distractions. For example, at one point, we were filming the whole song throughout, and a dog walked past and wee'd up the wall next to Alice! Although it was very funny, it did very much disrupt the flow of filming. Little distractions like this kept occurring as other members of the public were distracting.

Things went well

• The Setting was PERFECT! I really love the way the setting and mise-en-scene of the whole scene, and it definitely is exactly the style of RnB I was aiming for.
• I Also managed to take a variety of different photographs which I plan to possibly use in my Digipak design!
• We also learnt the song much better which enabled us to shoot larger and continuous takes.

Things to improve

• Although we couldn't really improve it, the constant distraction was the one thing that let this shoot down.
• Another thing we could improve next time we shoot is the speed in between takes as we spent too much time deciding exactly what to do whereas we could list the shots before we go to shoot.

Not totally sure about the expression on her face, however
I like the subtle graffiti behind her.

My Favourite shot, very RnB styled! Possible Digipak cover.
I do think that the style of shot looks slightly 'Advertising'
however a lot of RnB shots do!

With some basic editing, this photo could also be good to
possibly use in my digipak.

I love the notion of looking in this photo, she looks
Beyond the camera which is intriguing. 

Preparation for second Shoot

Monday 17th October

3.20pm-4.10pm (After School session) (50 Minutes)

Description:
In this filming session, I am aiming to complete another scene, this being the Park/Brick wall scene. The scene requires a new outfit, and definitely a pre-briefing before the main shooting session. I wish to have as much filming done within the 50 minute time boundary I have. I plan to brief Alice before the shoot which will enable me to get on with the filming allowing more precious filming time.

Location:
For this shoot, my location is going to be in our local park in various areas of the park. the main theme running throughout the scenes being the famous brick wall with Alice up against the wall.

Pre-Preparation:
As we were filming in the local park, this left us not too much in which we could prepare. However we did manage to do some pre-preparation. As the local park definitely had the potential to cause us problems, especially with other members of the public and other features similar, we decided to fully enable ourselves to be aware of what we plan to do. for this, we had a mini meeting/briefing where I showed Alice my previous blog post about the brick wall to enable her to understand the desired effect. We also fully set Alice's make-up and costume up so all we needed to do was to walk to the actual location.

People Needed:

Again, the only people needed for this shoot is going to be Me,To film and direct the shoot, and Alice, to Act and mime within the music video. Although an extra person for helping with general parts could help more, the resource was not available, however this shouldn't affect the running of the shoot.

Physical Resources Needed:

•Video Camera- For actually filming the scene in which Alice is going to act out for me.

 •Digital Camera (Photographs)- This is for mainly evidence, but I am also going to photograph for my magazine article and Digipak.

 •Iphone- This is to Play the music for Alice to mime to primarily, but the device is also very useful as it is easy to jump to parts of the song.

Costume Needed:

•White Crop Top

 •High Waisted Jeans

 •Leather Jacket

 •Gold Necklace

 •Hooped Earrings

Outcome:

After this shoot, I plan to have thoroughly explored the scene and fully filmed the scene to the maximum potential with a various amount of shots. Last time, I estimated the length of footage I would require, however I felt that this put unnecessary stress on to film enough footage, so I am simply aiming to shoot as much as I can!

The first shoot!

Lights, Camera, Action!
Today, I completed my first shoot for my music video. Although not everything went totally to plan, I do think that I definitely have got some footage to edit into my music video.

As I had already set the scene up before the actual shoot, we did definitely save a lot of time rather than having to set the scene up and shoot it all within the 50 minutes. Once Alice had come to meet me in the Studio, she began to get changed into costume as I finalised the lighting set up which again saved time. When we began to film the shoots, I did feel slightly under prepared as although I did have my shot list of exactly the style I wanted, I didn't plan the way we were going to film it. In my head, I thought it would be easiest to run through the song three or four times with Alice doing a different style of choreography each time and then some short clips of close ups. However this plan did not go well as Alice and I both did not know the lyrics well enough and confidently enough to sing the song the whole way through. After realising that our plan was not going to work, we began to shoot short bursts of lyric, roughly 4 or 5 lines of the song at a time which Alice felt more comfortable with as she could remember the lyric and it was also much easier to manage. Once we had got the hang of a system that was working well, we were cracking it well however the period of time that took up experimenting how we were going to film the shoot did take up a big percentage of our time.

Outcome
My aim was initially to 'Gain five minutes of good quality, solid footage in which I can begin editing'. Although we did have dificaulties, I do think we did nearly achieve this. However it is hard to tell as I have a lot of short clips and long clips where some of which is not useable.

Things went well

• Setting up the scene and studio before I shot the footage did work very well as it helped massively to know that the scene was set up exactly the way I wanted before the video.
• The knowledge and research of the lighting and all of the costume, make up etc enabled exactly what I wanted and exactly how to do it as we had previously had photographed Alice in full makeup and costume.

Things to improve

• Physically split the song into 4 or 5 sections of lyrics and save each file onto my Iphone so it will be easier for Alice to mime well.
• Have more of a plan of exactly what types of choreography and dance moves I would like Alice to do.

A Shot of me Filming the Scene.

Again, Me filming Alice.

Me!

Setting up the lighting

As my first shoot was in studio with official studio lights, I was able to set the lighting up in a professional way. As I am also a photography student, we have previously studied studio lighting and creating a professional look through three point lighting.

Three point Lighting
Three point lighting is a set up of lights used in film and photography where the use of three studio lights allows the director or the photographer to control the amount of shadow created by direct lighting onto the subject. This helps studio producers in film and media massively as the presence of shadows often is unwanted, and this is the solution to setting up the lighting correctly. Below is an example diagram of standard three point lighting and is exactly how I managed to set the lighting for my first filming session in the photography studio.

The Lighting set up, Two of the lights.

The Other light in my set up.

The Reflector
When coming to shoot my music video, I also borrowed the light reflector from my photography teacher. The reflector's purpose is to re-direct light to a specific area, subject or scene. The reflector that I used in my music video is gold and reflective. This directly bounces light onto the reflector and bounces the light to the subject and also warms the colour giving a glowing effect.

This is my Reflector.

After setting up the lighting structure, I checked a few times that all the shadows were definitely eliminated, and finally I managed to get to my final set up!

The Final Lighting set up.

As you can see, all shadow is eliminated!

Preparation for Shoot 1

Wednesday 12th October

3.20pm-4.10pm (After School session) (50 Minutes)

Description:
For this shoot, I wish to film Alice in the Photography Studio wearing the Ciara inspired costume. I also wish to use a chair for a prop. The task I have set myself is in my opinion achievable as it is 50 minutes to film roughly five minutes or more of footage, although I do need to account for the in between briefings of what Alice is to do, and costume changes and set up initially.

Location:

For this shoot, I wish to film in the photography studio. I have already checked that the studio will definitely be free, so as far as concerns with location, there should be no problems.

Pre-Preparation:

For the location, I had to pre book the Photography studio. Not only did I need to book the studio, I also set the studio up exactly how I needed it when Alice was free, we could have the full 50 minutes to film whilst Alice was free. I also ensured that All the resources were in good condition, for example charging up the cameras and phone, checking the quality of the tripod and setting up the lighting perfectly before the shoot. This should save time before filming which will help the productivity of the session. I also have briefed Alice on some of the shots I wish to shoot. For example, the Ciara Chair scene has been emailed to Alice, and we have gone through how we are going to execute the shot.

People Needed:

The only people needed for this shoot is going to be Me,To film and direct the shoot, and Alice, to Act and mime within the music video. Although an extra person for helping with general parts could help more, the resource was not available, however this shouldn't affect the running of the shoot.

Physical Resources Needed:

•Video Camera- For actually filming the scene in which Alice is going to act out for me.

 •Digital Camera (Photographs)- This is for mainly evidence, but I am also going to photograph for my magazine article and Digipak.

 •Chair (Prop)- This is for the Ciara inspired shot with the chair where I shall have Alice leant back on the chair similarly to Ciara.

 •Tripod- This is not necessarily needed, however if i find that I want some more still shots with more controlled movement, then this is useful.

 •Iphone- This is to Play the music for Alice to mime to primarily, but the device is also very useful as it is easy to jump to parts of the song.

 •Studio Lights- To create the studio look to this scene, I am going to use proper studio lighting to make the video look convincing.

Costume Needed:

•White Crop Top

 •High Waisted Jeans

 •High Heels

 •Gold Necklace

 •Hooped Earrings

Outcome:

By the end of this shoot, I wish to have five minutes of good quality, solid footage in which I can begin the editing process in which I aim to cut the scenes up and lip sync them to the song. Although my estimate of how much footage I want to shoot is rough as I don't know how quickly we will be able to get on with filming, and the speed we can shoot, however after this first shoot, I will know more about the other shoots.

Provisional Schedule for filming

To enable me to thoroughly plan my time accordingly, I hosted meeting with my actor and actress to find a good time to film with them all. My aim was decided that I would have all of my filming completed by half term. This was a very tight schedule to agree to so I held a meeting to agree and officialise filming times and dates. As I don't have any free periods in which I could film either my Actor or Actress, we have decided to heavily rely on after school sessions.

Availability
After our discussions, we found that Tuesdays were not suitable as Alice had other commitments after school as well as the lack of shared Free periods that day. Wednesdays and Mondays we were all free after school for at least an hour. Thursdays were unavailable, however I requested to move my timetable slightly with my other lessons in order to fit an hour and a half of filming completed. Fridays were also completely not free as Alice has other commitments after school. As George is in my media group, I found no dificaulty in fitting him into the schedule as we have all six lessons a week in which I can film, however we chose Wednesday as it is a double lesson to ensure more filming time.

Monday 10th October - Photoshoot/ Dress Rehearsal
The purpose of this shoot was to check our final designs for costume and makeup to ensure that Alice and I both knew exactly how to set up quickly and correctly. We decided on this time that would be a good time to shoot as we both did not have any other commitments after school and were available for an hour.

Wednesday 12th October- 1st Shoot
We decided that wednesday was also appropriate, however it would be tight as I had other commitments at 4.15 leaving us 50 minutes to film. In this shoot I would like to film the Studio shoot as this was an available location.The shoot includes using the plain top and jeans outfit as well as the chair to style to shot like Ciara's video.

Monday 17th October- 2nd shoot
In this shoot, I would like to film the Park scene with the brick wall. This will give us time of about 1 hour and 20 minutes to shoot the whole scene a few times. The location is always available as it is public, but because of this, we chose to shoot this scene in the time period where we have the most time possible as it was very probable that there would be distractions from other members of the public.

Wednesday 19th October- Filming George + 4th shoot
In this time period, I would like to shoot the scene with George as the main male casting. This will be an ideal time frame as I have a lesson with George which allows me to have George to film for 50 minutes. I have also got Alice free after school in this same day in which I plan to shoot my 'Party' and Glam scene in the drama studio. This will enable me to shoot another full scene in which I can hopefuly complete and finish.

Thursday Period 3-4 20th October-3rd shoot
For this shoot, I would like to film my choreographed dance routine in the dance studio. This is because the dance studio is free in this time period, and I can also get a good amount of time to get this scene done as I think that it will be fairly time consuming.

Now I have clearly shown and planned exactly what I will need and exactly what I am going to shoot and when, I feel much more prepared in what I need to have completed by my deadline. Although the filming should all be complete in plenty of time, it also will leave me time to review my footage over the half term and decide if I need to re-shoot any of my scenes to improve the general footage quality.

The Camera!

To film my music video, I must decide what to film with. For this, I experimented with a few cameras and weighed up the benefits and drawbacks for each camera to decide what I shall film my music video with. My selection included many cameras, all shaped and sizes from the schools media cameras, however I narrowed it down to my favourite two.

Canon EOS 500D
The Canon EOS 500D is not actually the School's camera, it is my own. This is an option that my teacher suggested as he does recommend Canon Photography cameras for filming as they have HD video recording features. The main benefit of using this camera for me is that I already know how to use the camera effectively through my Photography work and my own personal use of the camera, and the other thing is the complete availability of the camera as other members of my media class will be requiring the other cameras.



Sanyo HD-1000
The Sanyo video camera is another option that I had to film my music video on. This was the same camera I used when I filmed my opening scene to a movie in My Foundation Portfolio. This enabled me to understand the usage of the camera however I had not used the camera in a while, and would take some time getting used to. The camera is also a very popular one to use amongst the rest of the media students which made me slightly anxious because if i chose this camera to film with, it could be unavailable a lot of the time making my production time shortened.




After considering both of my favourite cameras to use, I have decided to use my own Canon EOS 500D as this will completely allow no problems with cameras being available to film with when it comes to shooting! The only slight worries is the manual focusing on my camera as the auto focus takes more time when filming HD footage, however with enough experiments, this should not be any worry.

Shot description/Shooting plan

 This list below is the shots i wish to shoot, and also in a similar order when i come to editing. Although when i come to actually editing the music video it could change, i need a clear vision in my head of exactly what i need to get out of the filming and a clear vision for what my music video may look like. So although this is subject to change, I feel that getting it all down will help me see a clear vision of what I need to film and how.

Key

 Location/Scene 1- Dance Routine/Studio 

 Location/Scene 2- Brick Wall/Backstreet 

 Location/Scene 3- Glam/Studio 

 Location/Scene 4- Studio/Chair 

 Location/Scene 5- Hunk/Male Actor 

VERSE 1

• Face into scene from black screen.
• An out of focus figure (Alice), slowly comes into focus as she walks towards the camera with hood up (Medium Shot)
• Dance scene, cut between parts of dancing in time with the opening of the song before lyrics start, 20 second opening before lyrics. (Long shots and medium, and maybe a few close ups of head and shoulders looking up slightly) Fast paced dance style to go with constant movement of the camera here, plenty of cutting between parts of the dance.
• Split screen of the dance, some zoomed in, some more long shot, very fast paced cutting.
• Lyrics start 'So.. he got big brown eyes', very close up on face, especially highlighting the eyes, again slight movement of the camera to keep pace. (Initially extreme closeup of face, then cut to see location and area more zoomed out)
• Jump cuts to the male scene. extreme close ups and pans over male, shallow focus styled to concentrate solely on the aspects of male's body, reenforcing the lyric such as 'Six pack showin'.
• Jump back to the artist singing about the male, back to brick wall scene, but plenty of cutting between the objectified male and the artist miming. (A few extreme closeups of mouth miming lyrics, and other objectifying closeups such as eyes)
• Some more close ups of Alice's facial expressions, especially throughout the 'ohhh oooooh' lines where she will be miming those parts.
• Near the end of the end of the first verse, the lyric says 'nothin rude, but way to short for me'. At this point i want Alice to do a diva style hand gesture implying his height in the dance routine scene. This will be cut from an objectifying shot of George, then her diminishing him.

CHORUS

• Outfit change/Location, we now see her 'Glammed up', lots of long shots cut between close ups, fully showing off her figure and how good she looks. A lot of close ups still of Alice especially through hand gestures. Camera continually moving, no tripod required.
• Close ups of George miming the line 'Extra Smooth' cut between Alice miming the came line.
• Dance routine, Alice busting a move, medium shot.
• Cut back to the brick wall scene, Male scene and snippets of the dance routine carrying on, all in time with the music.

VERSE 2

• Introduction of final scene for the beginning of second verse. Alice initially standing against the wall miming the lyric then Alice walking towards the camera with the camera backing away.
• Cut to Dance studio and dance routine, Alice now with her hood down, a few close ups of her face and more dance.
• A CCTV style shot of Alice behind all the graffiti looking shifty. high angle shot.
• Glam scene, closeup of Alice miming again. Fan on her face blowing all her hair away from her face revealing her face.
• Over the shoulder shot of Alice looking into the mirror of dance studio and dancing. (Carefully not showing camera in shot)
• More scenes of George, again close up pans, as well as longer shots with George casually leant up against the wall.

CHORUS

• More of George, especially through areas where there is no lyric, only 'Oooh's. More of the same style of shot, (Closeup, mid shot, just fully showing George on the camera)
• Alice miming again, maybe experiment with overlaying shots on top of each other throughout the dance routine, make it look more on the edge.
• Mid shots of Alice miming more, in glam outfit, more objectifying shots of her hands, legs, hips etc.
• Again, similar styled shots throughout the music video with the brick wall featured more with quick cuts. No more than 2-4 seconds per cut.
• Chair shot, Very similar posture to Ciara's music video 'Promise' and a long shot to fit Alice's whole body as well as the chair in.
• (All of these scenes probably will be cut together)

EXTENDED CHORUS/VERSE

• Glam Scene, very stylish scenes exaggerating her eye makeup and other features.
• More very heavily exaggerated actions from Alice, especially highlighted by using appropriate shot lengths/Styles.
• Finish with a very similar shot to the opening where she walks towards the camera changing focus to be in focus as she arrives at the camera, but with her walking away from the camera with a similar focus effect.
• Fade to black screen

How music is distributed

The distribution of music is very different to ten years ago. The new ways of distributing music definitely makes accessing music much easier as the only way used to be to buy the CD from a shop, however now we can easily purchase a MP3 straight to our computers to place straight onto an MP3 Player/Ipod. To demonstrate the different ways a artist would distribute their music, I am going to focus on one artist in the same genre as my own song, Rihanna, and her album 'Rated R'.

The Website for Rihanna is very simple, and there is a clear section that says 'Shop' which leads you to a sub-website where they sell all of Rihanna's albums as well as merchandise such as mugs, signed posters and T-shirts. Although this form of purchasing an album is very costly, it is definitely official.

ITunes is the new hype which has revolutionised the way the public purchases CD's and MP3's. This new way of downloading MP3's is a great way to directly buy songs straight onto a Ipod which is also a major trend. This of course has limitations. Because of the huge amount of traffic for marketing which comes to iTunes, the cost per song does tend to be high. 

Amazon MP3 is also another way of purchasing MP3's directly. The pricing strategies of Amazon MP3 is aimed much lower than iTunes, although probably not as popular. The price for the album here is 3.99 compared to a staggering 6.99 on iTunes.

A very new form of buying music is also through retail brands which are now opening web downloading stores such as Tesco. Tesco also would sell the album in store for a competitive price for the physical album, however now they are competing with Amazon, iTunes and many more such as HMV and Zavvi.

After researching the different types of ways music similar to my own gets distributed, I feel that I now know more about the kind of industry and competitiveness in pricing there really is. It will help for when I come to create my magazine advert, I know who i'm pitching the advert to.

Mood and Lighting trial

From the research and mood boards I created based on moods and lighting, I have decided to experiment with the idea further. The complete contrasts within RnB of Glamourous style lighting and mood to the contrasting 'Grunge' styled mood is so different. I have experimented with different colourisation and editing through a photo I took of Alice to demonstrate the makeup styles. I felt that this would be a perfect image to experiment with mood as good makeup can either me Glam or Grunge. I completed the edited photographs through Adobe Photoshop. Although I will be editing my music video through Premiere Pro, this is just an experiment with colouring and lighting.

As you can see from the image below, I have edited the colouring to make the colours darker, gloomy and slightly cold. This in my opinion gives a different styling completely to the mood of Glamourous.

My 'Grunge' Styled edit of a still

For the other contrasting shot of Alice, I have used warmer tones, more contrast and a slightly more airbrushed effect. This gives a much more glamourous view on the image and would be perfect to contrast against the 'Grungy style'.

My 'Glam' Styled edit of a still

Now I have experimented with colouring, I can now start thinking about adapting my lighting for shooting the scene as well as knowing the colourisation I want to do in the post production stages of my music video.