Tuesday 4 October 2011

Record Label Research

In the music industry, a record label is a brand and trademark image associated with the marketing and promotion of music recordings and productions and music videos. This is much like a the Vertical distribution of films. After considering my style of song and the particular genre, i believe that the type of record label would be a massive mainstream company which also has signed other artists similar to my own. I have researched other artists similar to my own to find out which record companies they are signed with to then have a starting point for research into which appropriate record company I could use.

Mariah Carey- Columbia, Virgin, Island
Rhianna- Def Jam, SRP, Roc Nation
Jennifer Lopez- Epic, Island, Work
Beyonce- Columbia
Alexandra Burke- Epic, RedOne, Syco, RCA, J
Cassie- NextSelection, Bad Boy, Atlantic
Sugababes- London, Island, RCA
Alesha Dixon- Polydor, Asylum, Atlantic
Alicia Keys- Columbia, Arista, J
Pussycat Dolls- A&M, Interscope

The main 5 recdord labels which had two or more artists in common were:
  • Columbia
  • Epic Records
  • J Records
  • Atlantic Records
  • Island Records
 After Researching all five record labels, i think i have come to the conclusion that any of them would be appropriate for my artist, however i particularly like Island Records and Epic Records.

1 comment:

  1. AWESOME! You are demonstrating some great media research skills here Alex and how you are relating it to the product that you are creating.

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